News for 'Nielsen Company'

Why India's retail biggies are wooing local mom and pop stores

Why India's retail biggies are wooing local mom and pop stores

Rediff.com17 May 2019

The power of the small neighbourhood retailer can barely be ignored as organised players look to leverage their last-mile connectivity and reach, luring them by promising support in technology, inventory and tax management.

H-1B visa: Trump has good news for IT professionals

H-1B visa: Trump has good news for IT professionals

Rediff.com11 Jan 2019

H1-B holders in the US can rest assured that changes are soon coming which will bring both simplicity and certainty to your stay, including a potential path to citizenship: Trump.

How Saridon has managed to remain top of the mind

How Saridon has managed to remain top of the mind

Rediff.com3 May 2019

What has worked though for Brand Saridon has been its single-minded focus on headaches as opposed to other analgesics that dwell on a wider set of problems, reports Sohini Das.

Rule Britannia, again?

Rule Britannia, again?

Rediff.com2 Sep 2018

The firm, which traces its origin back to 1862 in a humble Kolkata bakery and its subsequent listing on the bourses in 1918, says that it now wants to grow "substantially" and not just rest on its laurels.

New tech battlegrounds pitch East against West

New tech battlegrounds pitch East against West

Rediff.com9 Jan 2015

More opportunity awaits in India, thanks to decent economic growth with a rising middle class that's just discovering the web through smartphones

The Junk Food Conundrum

The Junk Food Conundrum

Rediff.com19 Aug 2013

Should junk food be sold in Indian schools?

Can the Bose legacy upset Mamata in Kolkata?

Can the Bose legacy upset Mamata in Kolkata?

Rediff.com6 Apr 2016

'We must delink religion from politics' 'Leaders with vested interests have brought religion into politics.' Netaji's grandnephew Chandra Kumar Bose, the BJP candidate against Mamata Banerjee, on the campaign trail.

Hidesign bets on the millennial lifestyle

Hidesign bets on the millennial lifestyle

Rediff.com30 Jun 2017

For a brand that is still heavily reliant on traditional brick-and-mortar channels, airports are its new malls, drawing in young travelling professionals and encouraging impulse purchases.

Facebook to expand video ads to 7 countries outside US

Facebook to expand video ads to 7 countries outside US

Rediff.com22 May 2014

The move marks a significant ramping up of one of Facebook's most closely watched new advertising products, which analysts believe could help the Internet company capture a bigger slice of lucrative brand advertising budgets.

FMCG firms fear retailer backlash could impact sales

FMCG firms fear retailer backlash could impact sales

Rediff.com10 Nov 2016

While the government's demonetisation move is aimed at curbing under-invoicing, the worry was that retailers would de-stock in the short term, impacting sales.

IPL boosts fantasy sports apps' appeal

IPL boosts fantasy sports apps' appeal

Rediff.com9 Jun 2018

Betting as a function of pure luck is banned in the country, but games of skill with monetary stakes are not.

Start-up tips: How to invest less and make MORE money

Start-up tips: How to invest less and make MORE money

Rediff.com14 Jan 2019

Surround yourself with people who are also working hard on their own side projects, says Saagar Panchal.

Maggi to widen gap with rivals: Nestle

Maggi to widen gap with rivals: Nestle

Rediff.com23 Feb 2016

A year ago, Yippee had 14 per cent, according to industry.

Emotions are the new celebrities of advertising

Emotions are the new celebrities of advertising

Rediff.com1 Nov 2017

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.

E-commerce firms start to beat brick-n-mortar in segments

E-commerce firms start to beat brick-n-mortar in segments

Rediff.com13 Mar 2014

The company, which recently hit the run rate of $1 billion in gross merchandise value ahead of the target date, is the largest mobile phone retailer in the country, counting online and offline stores, estimates show.

How Mondelez plans to take on Nestle

How Mondelez plans to take on Nestle

Rediff.com31 Mar 2015

The global snacking powerhouse, has roped in a brand ambassador for Perk.

How India shopped online this festive season

How India shopped online this festive season

Rediff.com8 Nov 2018

What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.

Why Baba Ramdev's Patanjali Ayurved is faltering

Why Baba Ramdev's Patanjali Ayurved is faltering

Rediff.com2 Jun 2018

Ramdev made nature-to-goodness products popular, and reaped benefits. Then he seemed to lose focus and the last thing it needs is more distraction, like the passionate founder shooting his mouth off yet again

How Patanjali is triggering a battle of brands

How Patanjali is triggering a battle of brands

Rediff.com9 Feb 2016

Patanjali continues to take its peers head on.

Allen Solly dyeing to differentiate

Allen Solly dyeing to differentiate

Rediff.com20 Nov 2013

It reverses the supply chain to customise part of its line-up, but the challenge is in sustaining it.

Now, Patanjali is giving toothache to Colgate

Now, Patanjali is giving toothache to Colgate

Rediff.com10 Feb 2016

Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points

Success story of an Indian beer with a Belgian heart

Success story of an Indian beer with a Belgian heart

Rediff.com21 Jun 2017

Arnab Dutta traces how Bira 91 is already among the top two in the premium segment in all the cities that it is present in today and how it is giving larger brands Kingfisher and Budweiser a run for their market share.

5 factors that will drive e-commerce growth

5 factors that will drive e-commerce growth

Rediff.com13 Feb 2015

Online retail is increasing market share rapidly.

Bombay House turns evangelist for new Tata products

Bombay House turns evangelist for new Tata products

Rediff.com18 Mar 2015

Bombay House turns evangelist for new Tata products.

For BoB, Vijaya, Dena Bank, single brand is the first challenge

For BoB, Vijaya, Dena Bank, single brand is the first challenge

Rediff.com6 Nov 2018

If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.

Global brands don't top in India

Global brands don't top in India

Rediff.com24 Jun 2014

Relaunched and indigenous brands fare better in India.

Kolkata flyover collapse: Mamata faces poll bouncer

Kolkata flyover collapse: Mamata faces poll bouncer

Rediff.com2 Apr 2016

The timing of the flyover collapse couldn't have been worse for the CM with the assembly elections just days away.

'Make in India missing from Modi's solar energy push'

'Make in India missing from Modi's solar energy push'

Rediff.com24 Sep 2015

If even a fraction of the 175 GW target is achieved, India's reliance on coal and oil would be reduced, says expert.

Winter Olympics Sidelights: Russian medallist suspected of doping

Winter Olympics Sidelights: Russian medallist suspected of doping

Rediff.com18 Feb 2018

A Russian medallist at the Pyeongchang Winter Olympics is suspected of having tested positive for a banned substance, a source at the Games said on Sunday, in a potential major blow to Russia's efforts to emerge from a drug-cheating scandal.

Brick-and-mortar retailers to offer deep discounts to shore up revenue

Brick-and-mortar retailers to offer deep discounts to shore up revenue

Rediff.com26 Jun 2015

Feel the pinch of predatory pricing by e-tailers

How brands are wagging the digital tail

How brands are wagging the digital tail

Rediff.com10 Jul 2015

According to Nielsen India online viewership has doubled since 2011.

The house of textbooks

The house of textbooks

Rediff.com17 Jan 2017

Vanita Kohli-Khandekar reports on the ongoing battle for the top spot between publishers S Chand and Navneet.

E-commerce boom spells doom for big retailers

E-commerce boom spells doom for big retailers

Rediff.com14 Nov 2014

The threat may be a decade away, but it has brick-and-mortar sellers rethinking their strategies and banking on the govt to regulate online companies.

How to read an economic survey well

How to read an economic survey well

Rediff.com1 Aug 2015

Some might contend that a candidate for being termed the most corrupt (or corrupting) country in the world is Switzerland.

Celebrity endorsement deals will be under more scrutiny

Celebrity endorsement deals will be under more scrutiny

Rediff.com9 Jun 2015

Celebrities will become more responsive to consumer concerns about the brands they endorse.

Starbucks filters an India brew

Starbucks filters an India brew

Rediff.com18 Jul 2016

Creating a market for premium coffee is a challenge.

F1 Pitlane Tales: Ferrari starts new era without Montezemolo

F1 Pitlane Tales: Ferrari starts new era without Montezemolo

Rediff.com11 Sep 2014

Luca di Montezemolo's resignation as Ferrari chairman on Wednesday severs an historic link with the company's late founder Enzo and marks the end of an era for Formula One's most successful and glamorous team.

40 years....and now: How Horlicks grew up with the times

40 years....and now: How Horlicks grew up with the times

Rediff.com2 Oct 2014

Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.

Are you addicted to online shopping?

Are you addicted to online shopping?

Rediff.com16 Nov 2015

Online shopping is becoming an obsession, a distraction and a cause of distress for a rising number of Indians. Are you a Compulsive Online Purchaser?

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